The Audience Performance Manager will be responsible for strategy, implementation and optimization of advertising campaigns through programmatic advertising platforms across display, video, and mobile channels, as well as Google & Facebook audiences, reporting to the Head of Data Driven Marketing.
Management of programmatic prospecting and DMP campaigns. To build and manage the audience modelling strategy making use of the data management platform (DMP), data lakes, Google & Facebook environments. Good knowledge of “lookalike” prospecting campaigns
To understand funnel conversion rates, identify channel effectiveness and distribute budget accordingly. Work with team & client to create new segmentation proposals.
To manage the relationships with any 3rd party DSPs or programmatic agencies via self-service and managed-service Maintain strong working relationships with the sales, product, and ad ops teams, keeping them informed of any issues or anomalies that impact business and continuously suggesting new audience strategies to support customer be more successful
Skills and Capabilities Essential
+ 5 years relevant experience within digital advertising and RTB
Experience working on programmatic media buying campaigns, and a proven record of success in optimising programmatic campaigns across various DSPs
Experience working with Google DCM and/or other ad serving technologies
Experience of implementation and monitoring of digital ad trafficking including request/receipt of advertising creative Experience with data management platforms (DMPs; Adobe BlueKai, Krux). Adobe Audience Manager preferred. Possess the ability to work effectively in a highly complex, diverse, changing environment
Self-motivated and capable of working independently as well as part of a busy global team
Think out of the box. Seek for alternative audience development approaches that drive new experiences
Being proactive and committed, continually focused on achieving positive results
Excellent communication and presentation skills
Excellent numeric skills and attention to detail
Advanced Excel skills
An exciting opportunity to be part of a dynamic global creative advertising agency in an ambitious digital transformation program. Work for a reputational consumer electronics customer with heavy digital investment growth, with full Adobe Marketing Clould license and partnerships with Amazon, Google & Facebook. You will discover new imaginative data driven approaches, and supportive working culture and outstanding developmental possibilities to increase your potential.