Manager, Mobile App And Online Display Marketing

 eDreams ODIGEO
 España
 Hace 1 semana, 3 días

We're looking for a candidate to fill this position in an exciting company.

  • As the leader of our App and Display marketing team you will design best-in-class channel marketing strategies
    • for our apps with the objective to continue our strong growth in app downloads, user base, engagement, bookings, and revenues.
    • for our online display campaigns across mobile and desktop devices, including both lower as well as mid- and upper-funnel campaigns;
  • You will run a high agile App and Display marketing organization that can deliver against the channel strategies using leading technologies/capabilities as well as effective operations;
  • With your team, you will build a roadmap for and implement an app/display marketing platform around strong technological capabilities including tracking, deep linking, AB testing and measurement frameworks;
  • Owning and operating the mobile marketing technology stack, including and not limited to measurement, attribution, testing, deep linking, fraud detection and campaign orchestration/automation platforms;
  • Define budget for and lead app/display related performance marketing campaigns (eg., paid app acquisition channels, app re-engagement, Video Campaigns, Retargeting campaigns, Social Ads, etc.) to achieve budgeted targets;
  • Liaise with other in-house teams (eg., pricing, product/IT, CRM, etc.) to ensure strategic and operational alignment across all app/display related workstreams.
  • At least 5 years of experience in a senior role within Mobile App Marketing with a strong focus on marketing capabilities and technology, is mandatory;
  • Strong experience in choosing, integrating and operating mobile marketing technologies, including and not limited to measurement, attribution, testing, deep linking, fraud detection and campaign orchestration/automation platforms, is mandatory,
  • Ideally experience in display marketing technologies and campaign management, including ad-servers and programmatic buying platforms.
  • Strong analytical skills, including the ability to analyze statistical data to make optimization decisions;
  • Ideally, experience in working with Data Scientists to integrate Machine Based Learning solutions wherever possible;
  • Ideally, people management experience within a strong agile organization;
  • Good team working skills used to working across functions and stakeholders;
  • Self driven to achieve results.

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